Providing clients with on demand fitness during COVID
Expertise
Team
Deliverables
Figma File
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Project Overview
Introduction
Vision
Pilates Tempe On Demand is an online subscription service for Pilates clients that offers on-demand fitness classes. The service was created in response to the COVID shutdown of gyms in order to create a revenue stream. The MVP was imagined and launched over a span of 4 weeks.
Challenges
- Provide a class experience similar to in-person classes
- Eliminate barrier to entry on signup and content viewing
- Provide content for users to view safely from home on their schedule
- Create a positive, familiar environment during an uncertain time
Research
Kickoff
Starting out, we had quite a few constraints, including getting this service to our clients as quickly as possible as well as the limitation of COVID restrictions. Our business goal was to create a revenue stream as we were unable to offer our typical in-person services, but we wanted to understand the needs of our clients during a particularly stressful time. The owner and I spoke with our clients and jotted down some common themes.
Competitive analysis
We knew that there were some existing on-demand fitness services that we could review to determine which features users might expect to see, and so we compiled a list of features for each of our competitors. Our analysis showed that most on-demand services offered free trials along with options to view different modalities of classes.
Ideation
User Flow
After having a good understanding of both our and our user’s goals, we sketched out a few user flows to ideate on possible solutions. We established an on-demand service using video content of our teachers that allowed our clients to view class on our current website. We mapped out this final flow including touchpoints, user actions, and how our clients might feel at each stage of the sign up and class viewing process.
Wireframes
After getting a better understanding of necessary features and how our users would progress from step to step in our user flow, we started sketching wireframes of the core pages we would need to design.
Execution
High-Fidelity Wireframes
After updating each low-fidelity sketch to a high-fidelity prototype, we tested the user flow with some of our teachers to determine if the flow created any major pain points. Our time from ideation to launch was 4 weeks and we successfully released our on demand class service publicly.
Results
Results and Takeaways
During testing, we learned that users had difficultly finding where to log in after they signed up and so we added a separate On Demand log in link to the home page. We spent the next few months gathering additional feedback from our users about what types of classes they were interested in seeing and if any technical issues arose with access to the on-demand content.
As this was a real business service that launched during a particularly unusual time, there was a lot I learned about designing with very limited constraints. We created this product as an emergency revenue stream which taught me a lot about designing and managing projects during periods of stress. I learned how to communicate and design effectively in a remote situation, as well as how to gather feedback from users when they weren't available in person. I loved creating this product and was very proud seeing it launch. We received a lot of positive feedback from our clients who missed connecting with people during COVID.